Marketing ideas for various events

Learn about marketing ideas for different events, regardless of their type or purpose. Good planning and innovative marketing ideas will give you distinction and fulfill the purpose of your event.

Remarket to interested potential customers

It’s always easier to market to people who are already interested. This is what makes retargeting – targeting people who have already expressed interest – such an effective audience segmentation strategy. Here are some ways to achieve this:

Remarketing to event page visitors

This strategy uses the marketing pixel method described previously: Use marketing pixels on your website to track who visited your event page. Then create retargeting ad campaigns to reach people who didn’t buy a ticket.

Retarget previous attendees

You can also send marketing emails to people who have attended similar events you’ve hosted. Remarketing delivers powerful results because these audience segments have already expressed interest in your event.

VIP Retargeting

VIP attendees are the most valuable participants in your event, and often include industry influencers, repeat attendees, or big spenders. Retargeting this group requires a more personalized approach, such as exclusive offers, early registration, or behind-the-scenes content. By making VIPs feel valued and valued, you not only encourage them to come back; You turn them into advocates for your event.

Retarget past no-shows

Sometimes, people register for an event but don’t attend. While this can be disappointing, it also presents a unique opportunity. These individuals were interested enough to register, so retargeting them with surveys to understand why they weren’t attending, followed by personalized messaging addressing these concerns, can help regain their interest in future events.

Retarget people who have shown interest but haven’t registered

Like event page visitors, this group includes people who interacted with your social media content or clicked on an ad but did not complete the registration process. Retargeting them with ads that highlight what they’re missing or offering a limited-time discount can motivate them to make the leap from interested observers to registered attendees.

Retargeting people by recommending a purchase multiple times can increase their odds of actually purchasing it.

Additional retargeting strategies

Beyond these tactics, consider retargeting more narrowly based on behavior or engagement level. For example, you can target people who spend a significant amount of time on your registration page but don’t register.

Target this audience with ads that answer common questions or concerns about the event. Likewise, entice those who engaged with your event on social media but didn’t visit your website with a direct link to your registration page in a personalized ad.

Building loyalty programs

Keep your best customers invested in your brand with special perks. Send exclusive offers, early access, or VIP upgrades to frequent attendees. This will build loyalty and create pre-event buzz across social media.

The benefits of developing loyalty programs are great. This is because repeat customers will spend more with your brand, resulting in better lifetime value (LTV).

Send event updates

Audience segments can also improve your communication strategy during your event. You can filter the list of registered attendees to send targeted messages. For example, sort by interest to promote a speaker or workshop or give VIP attendees special access to sponsor perks. This segmentation leads to better customer service and a better event experience.

Design messages for different segments

Now that you know the logistics of targeting your communications, let’s go over some audience segmentation examples and how each segment might value different communication.

Customize your content

Aim for long-term success with event marketing built around key audiences. Identify the most valuable groups for your events and create content specifically relevant to them. Understanding and segmenting your audience is a crucial first step to promoting your event. Then, you can create personalized content for them using the hub-and-spoke model.

You can always seek help from Alwofod experts to organize your event, help you provide unique and innovative marketing ideas, and assist you in organizing everything related to your event.