Exhibition booth design Elements to Boost Your Success

More than 60% of trade show attendees are potential customers or clients of your exhibiting company. That means you have plenty of opportunities to attract new customers at your next trade show. But first, you’ll need an exhibition booth design to create an attractive exhibit designed to strategically showcase your brand and appeal to potential customers.

Graphics

Graphics are one of the most important sales and marketing tools, as they’re often the first design element that potential customers see. That means graphics are your first opportunity to get your message across and entice attendees to stop by your booth and learn more about your offering.

Here are some tips for creating effective trade show graphics:

Keep your copy concise

Avoid the temptation to fill every inch of your space with information about your company, products, or services. Just as graphic space is important for balancing your booth design, white space is also important for balancing your graphic designs.

The purpose of graphics is to draw attention to your display—not to serve as a complete product brochure. You’ll want to display your company name and logo front and center, incorporate your company branding, and use bullet points to list some unique selling points. But don’t overdo it. Keep it simple and let your employees and brochures fill in the details for interested prospects.

Keep your designs simple

Just as you should keep your text concise, you should keep your designs concise. Prospects should be able to see exactly who you are and what you do.

Stick to two or three colors and no more than three different fonts. Muted colors can be dull, so make sure your colors are bright enough to grab attention. Choose fonts that are clear and easy to read, whether your prospects are near or far.

Review your graphics thoroughly before you go to print

Spelling or grammatical errors (no matter how small) can damage your credibility, so make sure you have plenty of people reviewing your designs before you go to print.

Also, keep in mind that the quality of your print is just as important as the graphics and content themselves. Make sure your printing house has a reputation for superior printing. Once your graphics are printed, make sure the quality and color are consistent throughout and that all panels are perfectly aligned.

Include your web address and social media in some of your designs

Consider including your company’s web address and social media in some of your graphics as well. Most trade show attendees will have their phones in their hands or within easy reach as they browse booths that interest them. If they’re impressed by your display, they may snap a photo of your signage so they remember to check you out on social media later — or they may go ahead and follow you right away!

Contact with a Custom Trade Show Design Company

If this is your first time attending a trade show as an exhibitor, you may want to consider working with a custom trade show design company. Not only can a custom design company help you make tough decisions like the ones above, but they’ll walk you through the entire design process. That’s where our Al wofod experts will walk you through step-by-step to make your event a success.

Lighting

Exhibit lighting serves many important functions in your trade show booth design, from drawing attention to your display to highlighting key products or critical messages.

You can also use different types of lighting to:

• Illuminate walls and areas that may be drowned in shadows
• Add depth to your display
• Enhance the texture of your graphics
• Create a dramatic effect
• Set a desired mood or ambiance

Here you’ll find an article on The role of proper lighting in the success of your trade show booth design.

Flooring

While standard event flooring can be dull or even clash with your brand colors and aesthetics, custom trade show flooring offers several key benefits:

• Enhance your exhibit design by adding color and texture
• Transform your booth into an inviting oasis
• Can provide comfort for your company representatives who are on their feet most of the day

Common Types of Trade Show Booth Flooring

Here are some types of flooring options you can consider and discuss with your custom trade show booth designers:

Custom Printed Carpet: This fun option will help your exhibit stand out

Resilient Flooring: Inexpensive and portable, this flooring option is made of custom-printed vinyl bonded to thin foam boards

Hardwood Flooring: These interlocking boards provide a luxurious look to your exhibit

Interlocking Carpet Tiles: Made from EVA foam, carpet tiles are often cost-effective and comfortable

Interlocking Floor Tiles: Anti-fatigue floor tiles are a great option for a smaller flooring budget

Velvet Carpet: This carpet is available In a variety of colors, patterns, and thicknesses

Wrapped Bamboo: Bamboo combines lightness and strength to give you an expensive (but eco-friendly) look

Vinyl: Vinyl is easy to clean and install

Storage

One element of your trade show booth design that you definitely shouldn’t ignore is built-in storage space. While storage may not be the most exciting aspect of the design, it is an indispensable feature from a practical standpoint.

That’s because storage spaces are useful for several reasons:

• They reduce the appearance of clutter and keep your booth focused on your products and services
• They allow you to lock away valuable items (tablets, expensive giveaway prizes, etc.) when you’re not using them
• They allow you to keep giveaways and promotional materials out of sight (but within reach) until you need them
• Some booth storage options to consider include lockable counters, strategically placed workstations, racks, podiums, and towers.

Technology and In-Exhibit Media

Gone are the days when simple pop-up banners and basic portable displays were the way to go at trade shows. In today’s trade show climate, exhibitors use in-exhibit media and innovative technology to stand out from the competition.

You can use multimedia and audio-visual technology to:

• Enhance your visitors’ experience at the show
• Convey an important message
• Set a scene
• Complete your product, game, or contest display
• Complete your exhibit design with multimedia

If you’re not sure what types of in-exhibit media to incorporate into your display, here are some ideas to get your brainstorming started:

• Use tablets and smartphones to capture leads
• Use carousel animations to engage attendees
• Use touchscreens and interactive kiosks to educate visitors about your products
• Use virtual reality for a fun, immersive experience
• Install video walls to showcase a new product and engage potential customers with energy and movement