How to Target New Customers for Event Marketing

One of the most important reasons for holding events Target New Customers. To succeed in achieving this target, you must follow the latest and best strategies. This ensures the success of the event and reaching new customers in addition to other reasons such as retaining existing customers or launching a new product.

Strategies to Target New Customers

Precise targeting: By dividing the main topic into specific interests, you can directly address the interests or specific needs of each segment, which increases engagement and relevance.

Effective use of content: The main part serves as a comprehensive overview, while the speaker delves into the details for those interested in more. This creates multiple entry points for engagement and improves the reach of your content.

Flexibility: Easily adapts to the growth or change of your audience, allowing you to add new topics to the center as new trends emerge or interests change.

Types of events that benefit most from targeting new customers through content marketing:

Long-term or ongoing events: Events that occur regularly or over an extended period can greatly benefit from content marketing, as they support ongoing engagement and interest through the creation and distribution of content on an ongoing basis.

Conferences and Workshops: These events often cover broad topics with different subtopics, making them ideal for the hub-and-spoke model. Content can be designed to appeal to different professional groups, skill levels, or areas of interest.

Cultural and Educational Events: Events that focus on cultural enrichment or educational content can use this model to target different demographics or interest groups with customized content that fits their specific preferences or educational goals.

Create Targeted Deals and Discounts

Creating targeted deals and discounts makes your events more engaging, leading to increased attendance and revenue. By offering special promotions to specific audience segments, you can fill seats more efficiently and build loyalty among your target attendees. This method is especially powerful when combined with other audience segmentation strategies, allowing for highly personalized marketing efforts that resonate with potential attendees.

Benefits of Targeted Deals and Discounts

When your deals target audience segments, you gain benefits in three main categories:

Conversion Rates

Targeted discounts can be a powerful motivator for interested but hesitant people. By addressing the specific needs or preferences of different segments, you’re more likely to convert interest into an actual customer.

Revenue Growth

While offering discounts may seem counterintuitive for increasing revenue, targeted deals can lead to more ticket sales, including increased sales and repeat business. For example, a discount for first-time attendees can turn them into loyal customers who attend future events at full price.

Customer Satisfaction

Offering deals that cater to the unique desires of your audience segments shows that you understand and value them, which can enhance the event experience and their overall satisfaction.

This approach encourages local community engagement and builds local goodwill. It also helps them build more satisfied attendees as they form a strong local community associated with these events.

Audience Segmentation Strategies for Your Marketing Campaign Success

Audience segmentation is another important strategy in tailoring your promotional efforts to your audience. In this case, you should consider the specific demographics that use different social media platforms. For example, each platform has a unique age distribution of its audience. That can greatly impact the tone, style, and content of your marketing campaigns.

For more detailed information, you should look at how social media is used for events specifically. However, in general, platforms like TikTok and Instagram tend to attract teens to young adults in their 20s. This demographic may be more receptive to vibrant, fast-paced content that taps into the latest trends.

On the other hand, platforms like Facebook and LinkedIn attract a broader age range. Including a significant portion of users in their 30s, 40s, and older. These audiences may prefer more informative, detailed, and professional-oriented content.

You can read more about target audience segmentation strategies for your event marketing in this previous article.